How we can help
From board-level strategy to prototyping and production-grade applications — we work on a retained or project basis as your needs require.
AI Value Creation
Discovery, prioritisation and delivery of value creation opportunities. EBITDA impact first, technology second.
PE Portfolio AI Programme
End-to-end AI transformation across a portfolio — governance frameworks, company-level discovery, reusable application blueprints and LP-ready reporting.
AI Governance & Policy
Practical, proportionate AI governance that enables safe experimentation across the business — unlocking benefits rather than blocking progress.
Data Strategy & Architecture
From messy legacy infrastructure to a reliable, cost-effective foundation for automating and optimising decisions across the business.
Due Diligence & Risk Assessment
Structured assessment of AI and data maturity in M&A targets — risk identification, opportunity quantification and post-deal roadmap definition.
Fractional Chief AI / Data Officer
C-suite AI and data leadership on a fractional basis — providing the capability without the overhead of a permanent hire.
How we work
The biggest barrier to AI value isn't the technology. It's connecting projects to the metrics that matter, getting governance in place before any issues arise, and quickly delivering something tangible to build momentum.
We don't arrive with a pre-built plan. We listen to what the management team cares about, find an early win, and work outward from there — from an AI strategy and roadmap all the way to a working prototype depending on what will be most valuable to your business.
Governance before execution
Ensure an AI Acceptable Use Policy and working group are in place early — protecting the business while creating the ability to move fast. Proportionate to size, not copy-pasted from a FTSE-100 handbook.
Discovery rooted in your pain points
Structured sessions to understand what's slowing growth or inflating cost. AI opportunities mapped directly to your value creation priorities — not a generic roadmap.
Quick wins that build momentum
Tangible impact in weeks. Prioritised projects with clear ROI models and go/no-go gateways — building confidence and appetite for bigger bets.
Reusable blueprints that scale
Applications built to be composable and portable — so what works in one company can be rapidly deployed elsewhere, compounding the return on every project.
Work that moves the dial
We have delivered millions of pounds to the bottom line through the application of ML and AI models — from ongoing cost reduction to unlocking new revenue streams.
01 Finding the signal Seeing what others miss — insight hidden in complex, unconventional and derived data
02 Making better decisions Using the signals to make faster, more accurate, consistent, cost-efficient decisions
03 Automating the process Removing the drag — freeing people to focus on what only humans can do
Matt Jeffries — Founder
I've spent my career helping some incredible businesses use data to make better, more profitable, decisions.
Working in C-Suite and Senior Management roles across Financial Services, Gaming, Telecom, Media, Entertainment and Sport sectors, I've delivered results through collaboration with teams across the organisation, from Finance, Compliance and Operations to Product, Marketing and Customer Management.
I strive for explainable prediction. Whatever the drivers of business success — sales, customer behaviours, process accuracy, product usage, etc — if it can be predicted, then the business gains a systematic understanding of the optimal combination of actions and investments required to improve the outcome.
None of this is possible if the underlying data are not captured, stored and made accessible. My vested interest in data quality led me to seek roles with ownership of data across the organisation, focusing on the compliance and governance processes and frameworks required for successful, risk-managed, ROI-positive, ML and AI adoption.
Based in London. Working across the UK and internationally.
Let's talk
If you're thinking about what AI could do for you — we'd be happy to have a conversation.
[email protected]